We research human behavior to understand its causes and develop strategy for influencing it. 

We provide comprehensive research services ranging from consultation and advisement to management and execution of the full project life cycle. 

We specialize in:

Research Platform Development & Documentation (RPDD)

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Development of research playbook and materials to support:

  • Methodological and protocol standardization
  • Streamlining and automating data collection and analysis
  • Onboarding and staff training, development, and evaluation
  • Quality control and regulatory compliance
  • Validity, consistency, and integrity of findings
  • Effective and efficient project execution
  • Service promotion and packaging for distribution

Research Study Design, Management, & Execution

Comprehensive research services for a wide range of objectives, including:

  • Usability, user research (UR), and user experience (UX)
  • Market and consumer behavior
  • Product research and development (R&D)
  • Information architecture (IA), education, instruction and curriculum design, and training
  • Design and analysis of physical space, signage, and foot-traffic management
  • Operations, human resources (HR), and people analytics
  • And others

Learnability, Skill Acquisition, & Habit Formation


Expert assessment and testing for consumer products and proprietary tools, to enhance:

  • Product intuitiveness and user learning curve
  • Feature accessibility and ease of use
  • Design and development of training curriculum amd instructional materials
  • Apex user performance, effectiveness, and efficiency
  • The pipeline from exposure to habitual engagement
  • Targeted parameters of user behavior (registration, social media sharing, conversion, etc.)