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Optimized Behavior Technology (OBT) is an independent research consultancy in New York, NY.

Our practice is based on the science of organizational behavior and experimental psychology. We have nearly a decade of experience conducting rigorous quantitative and qualitative research focusing on understanding and influencing human behavior. This background has proven useful for research and development, consumer and market research, staff training, and human resources and people analytics.

We strongly believe that anything can be measured and that all things should be.

 

About the Founder

Bryan C. Tyner is the owner and founder of Optimized Behavior Technology, LLC. Bryan earned his doctoral degree in behavioral psychology from the City University of New York (CUNY) Graduate Center. He has extensively studied the processes of learning and skill acquisition. He has also taught undergraduate and graduate courses on industrial/organizational (I/O) psychology, human performance management, leadership, statistics, and applied analytics. His research on the use of task analysis for teaching complex computer skills is published in the Journal of Applied Behavior Analysis and the Journal of Behavioral Education. In addition to his PhD, Bryan has a Master of Arts and a Master of Philosophy in psychology and graduate course certification in advanced social research. 

The Team

OBT is a boutique agency with a small, tightly knit team. In addition to the core team, we rely on a rich network of contract-based researchers, research assistants, data analysts, and designers. This is a modern, dynamic business model that enables us to complete projects of any scale while maintaining agility and competitive rates.

OBT welcomes Michael Sofis and Shea Lemley as lead researchers in consumer decision making and behavioral economics.

Michael Sofis has a Masters in Behavioral Psychology and will be earning his PhD in Behavioral Psychology in May of 2018 from the University of Kansas. He has published many peer reviewed articles using behavioral economic methods to understand and alter decision making. His research has been featured in the New York Times and is published in scientific journals such as the Journal of Applied Behavior Analysis, the Journal of the Experimental Analysis of Behavior, Behavior Modification, and the Journal of Agricultural and Food Industrial Organization. Michael is leveraging his research experience at OBT to provide key insights into consumer decision making.

Shea M. Lemley has a Masters in Behavior Analysis in 2011 and will earn her PhD in Behavioral Psychology in May of 2018 from the University of Kansas. Shea specializes in customizing behavioral-economic methodology across consumer decision making and other contexts in which choice is a relevant factor. Shea has published peer-reviewed articles on learning processes and behavioral economics in the Journal of Applied Behavior Analysis, the Journal of the Experimental Analysis of Behavior, Behavioural Processes, and the Journal of Agricultural and Food Industrial Organization. Shea is leveraging her methodological expertise at OBT to develop powerful, dynamic, and user-friendly systems for quantifying consumer price flexibility.