Research Services

OBT offers comprehensive research services for a wide range of industries and problems. Our expertise in research methodology enables targeted data collection to achieve high-impact objectives. We conduct robust empirical research using complementary and flexible mixed methods and advanced data analyses to provide you with insight about your users and strategy for influencing their behavior and improving your product.


We have expertise conducting applied research for a wide range of objectives, including:

Usability, user research (UR), and user experience (UX)

  • Enhance software, websites, apps, games and other digital products
  • Assess and optimize product intuitiveness
  • Measure and qualify UX and identify improvements
  • Discover pain points and factors promoting abandonment
  • Promote habitual product engagement

Product research and development (R&D)

  • Prioritize features and interactions that users want and need most
  • Document consumer preferences and expectations
  • Measure competitive price points
  • Discover inhibitors and deal breakers
  • Identify compelling feature combinations
  • Profile consumers and inform effective marketing strategies

Information architecture (IA)

  • Optimize site structure and organization
  • Identify intuitive menu hierarchies and content categories
  • Optimize information sequence, layout, and presentation
  • Assess reader  understanding and impression of content
  • Design communicative and persuasive infographics
  • Promote desired user actions

Design of physical space

  • Optimize signage for ease of understanding
  • Maximize accessibility
  • Manage and direct foot traffic, facility use, duration of stay, etc.
  • Direct customer attention
  • Optimize the salience of signs, displays, and messages
  • Enhance space usability and visitor experience 

Human resources and people analytics

  • Inform employee selection and assessment methods and criteria
  • Measure employee knowledge, skills, and abilities (KSAs)
  • Draft curriculum for employee and organizational development
  • Assess and enhance staff-training effectiveness
  • Motivate high performance
  • Correct problem behaviors and resolve conflicts
  • Streamline operational effectiveness and efficiency